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Online engagement: how to get it, and how to prove you did
Marketing people have been talking about engagement lately. I should know, I’m reading the stuff. What is up with engagement? Social Media Engagement: Are The Sparks Flying Yet? Businesses seem to be...
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One-click engagement: the Like business
Viewed from the surface, nothing could be simpler than a Like. But the more I read and think about online engagement, the trickier this aspect of online social behavior seems. Viewed from a human...
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Online engagement: the future of Favorites
In the past few weeks, every single social network I’m on (and possibly a few I’m not using) changed in some way. Just a few examples of recent or announced changes: The ‘like’ is getting even more...
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Please RT: About Online Sharing
Social networks make it easy to add other people’s content to your own message stream. A number of businesses are only too happy to do exactly that. How to avoid the murky waters of content theft? A...
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Forget about ‘social media': get on the conversation train!
We all have products and brands we love. Whether it is the jeans we wear or the marmelade we eat. Experience may give us a good feeling about a brand because its products suit our taste, do what...
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Online conversations: is automation worth your while?
A while ago there were plenty of blogs, including my own, reporting on the ways (fake) Likes, fans and followers on social media were at the heart of a commercial industry. Bloggers and heavy users of...
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